Negative Keyword List for Google Ads: Avoid Wasted Spend

Here’s a comprehensive negative keyword list for Google Ads across different industries. Negative keywords help ensure that ads aren’t triggered by irrelevant searches, improving targeting and reducing wasted spend. These keywords are segmented by industry for better clarity

When running a Google Ads campaign, targeting the right audience is essential for maximizing ROI and avoiding wasted spend. However, it’s equally important to ensure that your ads are not shown to users with irrelevant or misleading search intent. This is where negative keywords come into play.

Negative keywords allow advertisers to filter out terms that may trigger their ads unnecessarily, ensuring they don’t pay for clicks that don’t convert. For instance, an e-commerce store selling premium fashion products wouldn’t want their ad to show up when someone searches for “cheap” or “second-hand” items.

In this guide, we provide a comprehensive 1000-word negative keyword list for google ads across different industries, from e-commerce and real estate to health and fitness, technology, and more. By adding these negative keywords to your campaigns, you can better focus your ad budget, avoid irrelevant traffic, and increase the efficiency of your Google Ads campaigns. Whether you’re in the fashion, tech, hospitality, or finance industry, this list will help you refine your ads and reach the right customers.

Table of Content- Negative Keywords for Google Ads

*Google Ads negative keyword list for institutes*

1. E-Commerce (Fashion/Clothing) –

list of negative keywords for google ads for e-commerce

Cheap
Free
DIY
How to
Repair
Second-hand
Used
Download
Pattern
Thrift
Wholesale
Old
Discounted

2. Real Estate –

list of negative keywords for google ads for real estate

Free houses
Rent assistance
Mortgage calculator
Government grants
Section 8
HUD homes
Housing lottery
Foreclosure listings
House auction
Rent-to-own
Craigslist homes
Cheap homes
Low-income housing
Tiny homes

3. Technology (Software/SaaS)

Free software
Cracked
Download
Trial version
Open-source
Torrent
Pirated
License key
Hack
Cheat
Coupon
Freeware
No-cost
Alternatives

4. Health & Fitness

Free gym access
Workout routine
DIY fitness
Home workout plan
Free diet plan
Cheap gym membership
Free supplements
Weight loss pills
Gym equipment DIY
Used gym equipment
Medical advice
Health insurance

5. Hospitality (Hotels & Resorts)

Hostel
Cheap
Free stay
Discount booking
Motel
Airbnb
Bed and breakfast
Hostelworld
Couchsurfing
Free cancellation
Budget hotel
Booking complaints
Vacation package
Flight

6. Automobile (Car Dealerships)

Cheap cars
Free cars
Government grants for cars
Junk cars
Craigslist cars
Used car lots
Auction
Car rental
Car repair
Car insurance
DIY car parts
Car donations
Classic cars
Lemon cars

7. Education (Online Courses)

Free courses
Free tutorial
Cheap classes
How to
DIY
Torrent courses
Cracked certification
Free certification
Discount classes
Open courseware
Scholarship
Internships
College grants
Job assistance

8. Food & Beverage (Restaurants)

Free meals
Cheap
Discount coupons
Free delivery
Takeout
Fast food
Vegan
McDonald’s
Home-cooked meals
Recipe
DIY food
Meal prep
Catering services

9. Finance (Banks & Loans)

Free credit score
Debt relief
Bankruptcy
Loan forgiveness
Government grants
Payday loan
Bad credit loans
Personal loans
No-interest loan
Credit counseling
DIY investment
Budget tips
Peer-to-peer lending
Free financial advice

10. Legal Services

Free legal advice
Pro bono lawyer
Legal aid
Legal internship
Court cases
DIY legal forms
Legal templates free
Legal consultation free
Government legal support
Cheap lawyer
Public defender
Legal aid near me
Law scholarships

11. Beauty & Skincare

Free makeup
Cheap skincare
Home remedy
DIY beauty
How to
Skincare recipe
Homemade face mask
Second-hand beauty tools
Dupe
Discount makeup
Free samples
Drugstore alternatives
Hacks
Makeup tutorial

12. Travel (Tours & Adventure)

Free tour
Cheap flights
Discount travel
Couchsurfing
Hostel
Airbnb
Road trip
Free camping
Hitchhiking
Travel guide
Google flights
Package deals
DIY travel itinerary
Public transport

13. Home Improvement

DIY home renovation
Free materials
Discount tools
Used tools
Cheap contractors
Second-hand furniture
Government grants for home improvement
Home improvement ideas
Pinterest
Budget home makeover
Repair yourself
Recycling home materials
Tutorials
How to remodel

14. B2B Services

Free B2B tools
Cheap software
DIY marketing
Business startup grants
Freelancer
Fiverr
Internship
Craigslist services
Non-profit
Pro bono
Government contract
Partnership opportunities
Scholarship for business owners

15. Medical (Healthcare Services)

Free healthcare
Government health insurance
DIY treatments
Medical tourism
Free consultation
Cheap doctors
How to cure
Natural remedies
Medical experiments
Job opportunities
Medical research
Clinical trials
Home treatment

16. Insurance

Free insurance
Government insurance
Cheap insurance
No deposit
Low-cost
DIY insurance
Insurance calculator
Discount
Coupons
Legal aid
Compensation claim
Used car insurance
Low-income insurance
Public insurance

17. Event Planning

Free event planning
Cheap events
Budget weddings
DIY party decor
How to organize an event
Homemade invitations
Free venue
Government grant for event planning
Open bar
Pinterest ideas
Last-minute event ideas
Freelance event planner
Internship

18. Construction (Contractors)

Free contractor services
Cheap contractors
Government building grants
DIY construction
How to build
Volunteer construction
Craigslist labor
Used tools
Budget renovation
Home building ideas
Construction grants
Tutorials
Temporary job
Freelance workers

19. Retail (Brick and Mortar Stores)

Free products
Discount codes
Cheap goods
Coupons
Thrift
Used items
Second-hand
DIY products
eBay
Craigslist listings
Bulk sales
Closeout sale
Dollar store
Free shipping

20. Telecommunications

Free Wi-Fi
Cheap internet
Low-cost mobile plan
Government phone assistance
How to boost signal
Free call apps
DIY phone repair
Torrent apps
Pirated movies
Unlock code
Phone unlocking free
SIM card hack
Internet speed test

21. Pet Care

Free pet adoption
Cheap pet supplies
DIY pet care
Free pet food
How to train a pet
Homemade pet toys
Discount pet grooming
Craigslist pets
Pet rescue
Government grants for pets
Animal shelter
Pet foster
Free veterinary services

22. Gaming (Video Games)

Free games
Torrent games
Cracked games
Cheat codes
How to beat
Walkthrough
Free skins
Pirated versions
Modded games
DIY gaming rig
Emulator
Hack
Cheat engine
Discount game key

23. Non-Profit/Charities

Free donations
Government grants
Non-profit jobs
Charity internships
Volunteer opportunities
How to start a non-profit
Free resources for non-profits
DIY fundraising
Charity event ideas
Donations in-kind
No-cost services
Non-profit funding
Public donation programs

24. Home Cleaning Services

Free cleaning services
DIY cleaning tips
How to clean
Cheap cleaning supplies
Used cleaning equipment
Pinterest cleaning hacks
Free house cleaning for seniors
Government assistance for home cleaning
Discount cleaning services
Volunteer cleaning services
Cleaning tutorials
Home remedies for cleaning
Cheap maid service

25. Fitness Equipment

Free workout gear
Cheap fitness equipment
Used gym machines
DIY workout tools
Discount treadmills
Craigslist fitness equipment
Home gym setup on a budget
Exercise bike for free
Government grants for fitness centers
Thrift store fitness items
Garage sale
Workout equipment rental
Equipment hacks
eBay fitness items

Final Thoughts

By carefully managing negative keywords, businesses can minimize irrelevant clicks and boost the efficiency of their Google Ads campaigns across various industries. This can reduce cost per click (CPC) and improve return on ad spend (ROAS). Refer to this ultimate negative keyword list for Google ads and keep refining this list based on actual search terms that trigger your ads over time.

This approach helps you cater to search intent while targeting users seeking to improve their ad campaigns’ efficiency by using negative keywords effectively.

Effectively managing your Google Ads campaigns can be the difference between wasted ad spend and a highly profitable marketing strategy. By leveraging with well-keyword research service, you can avoid irrelevant clicks, focus your ad budget, and precisely reach your target audience.

However, crafting the perfect list of keywords—both positive and negative—can be a time-consuming and complex task. That’s where keyword research services come in. Whether you’re optimizing for Google Ads or improving your SEO, our expert team will help you identify the most relevant keywords to drive traffic and boost conversions for your business.

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